mitchells

by @zeedavid

Brief

Shoot stills and video of the new Mitchells Palo Alto, CA location for PR deck.

Deliverables

The shoot will be split into 3 main categories:

  • drone footage of outside the store

  • store interior stills

  • employee headshots

Shot 1 - exterior drone video of the store

I checked the drone maps and it looks like it would be possible to shoot this. There are some TRF restrictions:

  1. There’s an airport nearby and we can only fly as high as 300m AGL which is more than enough for what we need

  2. There is a stadium nearby - the FAA has strict NO FLY regulations in place around stadiums starting 24hrs before a public event. What this means is that as long as there isn’t a game or a performance scheduled at the stadium we should be ok to fly.

I suggest we do this at first light, a little after sunrise. Less people, less cars, smoother process. Should take 1-2 hours max with setup and fly time.

shoot breakdown

Shot 2 - stills interior in store

Will keep this natural, using available light so the pictures are a true representation of the store. I will have some small lights with me in case we need to brighten up parts of the store.

Shot 3 - employee headshots

This should feel natural, approachable, candid, a bit funny, goofy, not stiff.

In order to shoot on white background we will need a white seamless paper 9ft to give the subjects enough room to move around. We would need a space approx 12ft by 14ft to do this.

There’s also a 5ft wide option for paper but I think this will be more restrictive. This can work if we would use a posing stool.

Alternatively if there’s a white wall somewhere we can use that too. Will need space to light it in order to get pure white.

shot 4 - video of store interior (optional)

This would be camera on a gimbal walkthrough the store + detail shots. Below an example I shot for a dentist office. It can be tweaked to your needs.

pricing

Photo/Video fee including all camera equipment, drone and laptop $3000/day

Grip + Lighting equipment $500/day

Total for 2 days $7000

In case we have to add an extra day there will be an additional $1500 fee.

Total for 3 days $8500

Additional info

To confirm dates 50% of total fee is required as an advance. The other 50% is due once I deliver finals.

Payment can be done via Venmo, Zelle, Direct Deposit or Credit Cards. With credit cards there will be a convenience fee. I use Stripe and they charge me something like 4-5%.

Prices don’t include flights, extra luggage fees, accommodations, ubers, meals, or expendables.