Francesco

by @zeedavid

Brief

Create restaurant brand imagery for launch accurately depicting ambiance, food and overall mood of the establishment.

Deliverables

Assets will be split into 4 categories

  • Menu Items

  • Ambiance

  • Staff Portraits

  • Interior Drone Video

  • Menu items

    Items can be shot as overheads on a table, creating a sense of consistency or within a context, different for each plate. This can be shot with natural light or flash depending on location & available light.

  • Ambiance

    These should be shot with natural/available light to show the interior in a truthful manner while still conveying a cozy atmosphere. A good selection with options for wide shots and details would be provided.

  • staff portraits

    These can be done in a couple of ways. We can opt for a classic portrait option or something more creative. Here’s an example I shot for “Gab’s”, a restaurant in West Village. The staff was shot with their favorite items.

  • interior drone video

    This is designed as a POV shot. The example below is something similar I did for a department store in Palo Alto, CA. This can be tweaked to be more aligned to the restaurant’s needs.